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Frequently Asked Questions

Google Ads is an online advertising platform developed by Google, where advertisers can create and display ads to internet users. It operates on a pay-per-click (PPC) model, meaning advertisers are charged each time someone clicks on one of their ads, depending on the competition for the keywords being targeted. 

We ensure that all the necessary components of the Ads are properly configured. It allows for effective targeting of the right audience, which can lead to more conversions and a higher return on investment. 

Google Ads is a paid advertising service that allows businesses to create and run ads on Google search engine results pages and other websites whereas SEO (Search Engine Optimization) is the practice of optimizing a website’s content and structure to improve its visibility in organic search results. 

Google Ads is a powerful advertising platform that allows businesses to reach a large audience through various online advertising formats. It can help increase brand awareness, drive website traffic, and generate leads and sales. 

No, Google Ads is a comprehensive advertising platform that includes several types of advertising like Search, Display, Video, Shopping, App, Local and Smart. By using different types of ads, businesses can reach their target audience in different ways and increase the chances of success. 

Setting up a Google Ad campaign involves several steps, including creating a Google AdWords account, determining the campaign type, setting targeting options, creating ad groups, creating ads, setting a budget, launching the campaign and monitoring and optimizing the campaign.